Acitivity-2+sides

Standard:
Strand: Reading—Informational Texts

Topic: Key Ideas and Details

Anchor 1: Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text.

Side 1:

...Gifford did not uncover any legal misuse of Livestrong funds. That being said, he reported that, “Livestrong spends massively on adver­tising, PR, and ‘branding,’ all of which helps preserve Armstrong’s marketability at a time when he’s under fire. Meanwhile, Armstrong has used the goodwill of his foundation to cut business deals that have enriched him per­sonally, an ethically questionable move.” Gifford found that the brand name was used in an unusual way, as there is a for-profit active lifestyle website also called Livestrong. In addition, the foundation has scaled back its research funding, although many people still assume Livestrong is a research-based foundation.

http://velonews.competitor.com/2012/01/news/must-read-livestrong-facts-and-fiction_203023 VELO News- Biking website

Side 2: